What Is CRM? And How Does It Work To Make Your Business Operations Seamless?
To understand CRM, you should first know its history. CRM is a short form that stands for CRM (customer relationship manager). CRM is any strategy, process, or tool that helps businesses and organizations access and organize customer data. It all began with handwritten notes, but with the advancement in technology, it ultimately turned into databases stored on computers, and then the CRM concept shifted into something more complicated. CRM is a platform that connects different departments within an organization from marketing to sales to consumers and organizes their activities, notes, and metrics into one consistent system. Every user has direct and easy access to the real-time data of the client they need. This not only allows for different kinds of coordination across departments and teams but also makes it easy for businesses to provide their users with something more: personalize one-to-one customer journeys. Compare that to the functionality of analog systems, and hav...